Tuesday, 20 May 2014

Brief 2 // Yoke // Creative Review Article

As previously stated in a post before, Creative Review contacted us on the day of the opening night, to say that they wanted to feature the event on the website. We were over the moon receiving the email from them. It was a great success for us and proved that the project was worth doing and that designers in the industry recognise this too.

We provided information about the exhibition and the process of curating, printing and branding the event. We sent some images along with the information to include within the Article.

The article can be viewed here:

Article wording:
Creative duo Yoke bring a week-long, non-profit screen-print exhibition to the Corn Exchange in Leeds from tonight, with an aim to create an exhibition space that spurs a dialogue between creatives through a blind collaboration...

Yoke, made up of designers Eve Warren and Nathan Bolton, asked a variety of creatives and studios to submit work that would be used in a collaborative way, to be showcased in a final exhibition called Dialogue. Each designer consented to this, with the understanding they would not be able to choose their creative partners. "The contributors had to be open to their submissions being manipulated through the use of print and the matchmaking process that paired two submissions together, in order to make a series of screen-printed artworks," says Warren.

Although they had originally planned to keep it local, they decided to through the net wider and ended up with over 150 submissions from creatives and studios around the world. "We're excited to collaborate with studios and agencies ranging from locals The Beautiful Meme, to Two Points studio from Barcelona who will be speaking in Manchester over the next couple of days," Warren says. (Two Points talk as part of graphics event BCNMCR, see more in the April issue of CR and on the CR blog here).

As soon-to-be graphic design graduates from Leeds College of Art, the duo decided to do something ambitious to help foster future opportunities, but the initial idea developed from their mutual love for print. "When it comes down to being emerging print artists, we are thankful for being on a course that takes print seriously, as there is the argument that print is dead. Print is not dead. For example, we have seen Leeds Print Festival grow every year as well as see local passionate printers like The Print Project produce so many new and innovative ways to interact with print. There is something so nice about getting your hands dirty in comparison to sitting staring at a computer screen all day," says Warren. "The North is an exciting place to be right now, especially Leeds as in the past 18 months so many things have started to pop up and we wanted to be a part of that."

We were really pleased with the article as it had a lot of the content we had sent them in, also quoting us within the article was great. After the article went live on the website, we got a lot more attention though social media, especially twitter. The article was also tweeted by Creative Review, which helped us out even more. A great start to the day of the opening night.

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