Tuesday, 29 April 2014

Brief 16 // Typocircle // Product Range

From looking at the research areas, in particular the ones which were a branding set, it is obvious that i need to create a range of products that work as a consistent designed set of product to promote the event and to work within the running of the event.


3x designer publications

Invites + envelope


Posters - A5 & A3


Day Pass




Seat tickets / thank you tickets / voucher

Event Promo Pack - designer publication / notebook / day pass / programme / poster / tote bag

These are the products in which I am going to create for the event, throughout these products there is going to be a mix of screen printed and digital printed products - I am going to use this selective as the products which are more limited edition / special will be screen printed. Also the appropriateness of applying the printing method to the product will come into play - e.g. tickets for the general public which will be bought online, wouldn't be screen printed as they would be mass produced and done on a budget, similar for the posters which would need a large quantity for the promotion of the event.

I think taking this approach to the products as though they will be created for an actual event will help me think about what should be applied to which products and how the cost / application comes into play when creating a brand for a mass production event. Also the factor of creating a brand which can work over digital print and screen print will be a factor to be put in place.  

Brief 16 // Typocircle // External branding

Focussing on the exterior element from the initial research in the general promotion post, these are some examples of promotional products which are applied within an exterior of a building, but they all are apart of a much wider branding set that includes print and web products. Looking at these, shows that scale really shouldn't be something that is a limitation as a design can be applied to any format and size. 

I think on such an event as an exhibition / talks that is running for more than one day the use of exterior branding and applying a design to the building is a great idea. The building and the surrounding area of the event is a big part of the whole project, if you can bring the building into the branding of the event, then this will create a better advertising campaign as it will brand the building and surrounding area as the event. Scale is always something that is a shied away from, but really it is just applying the same design to something that is much larger. The use of doing this would make it more obvious where the event was taking place and finish the branding set off. 

Brief 16 // Typocircle // Product Research

Within the product range that I am creating for the project, I have found some inspiration for certain products which can brought into the project and create an interesting and interactive set of promotional material for the event.

I think if I carry the design aesthetic throughout the products, but bring some craft and print elements into the products, it will create a high quality design and interesting set of products that show what could be achieved for an event out there.

The perforation element is mainly being brought into the invite envelope in the style shown above, but I am going to carry this method through into some of the other products such as tickets and posters. I think the idea of the user having to interact with a product to get into it, is something much more playful and interesting than a flat printed page. The user appreciates the craft and time taken to make the products and wants to look at it closer to get an idea / insight into the actual product and what is inside. 

An interesting tak on an envelope. I like the format of this product and the envelope itself is interesting, removing the idea of having to open it and pull out the object, does remove part of the interactive nature of an envelope, but this presents a much more design led approach and one that showcases the design and craftsmanship of the product rather than hiding it away. 

Even though this product is a calendar, I think the format of it is good, I like the rectangular nature of it and this is much more appealing to me than a standard A4. There has been more of a thought process and consideration to the design, as its not just something placed within an A4 or A3 format which anyone could achieve. 

The book cover is a great idea to achieve the idea of revealing within a product. Having the second cover, but at a smaller scale within the scale of the main object works well aesthetically and creates a more interesting design for the user. I think this could be interesting to experiment with within my own project.  

Going back to the idea of the rectangular format, these product work along that line with taking a step away from the standard A types and applying a design to something more interesting. I think this could work well as a programme or short product which involves a fair bit of body copy. The use of folds, perforation, cut outs and colour within these products are very strong and carry the product through into a new level which makes you appreciate and look closer at the design as you want to find out more about it. 

An idea for the envelope within the product range. As I am looking to create a high standard within the design and something along the luxurious / special edition, this fits in well with that aesthetic as well as being practical because it is a bubble bag, so protection is key. 

Publication formats which take on a different style / approach to create something different for the user. 

Brief 16 // Typocircle // Promotion Branding Products

Along with looking at some general promotional products, I started to look into projects which had created a promotional brand across a range of products, much like I am doing. This was good to see how an idea / concept has been adapted to different formats and products to work for them, but also work as an overall aesthetic for the full branded products.

I think this is necessary to do and achieve as it creates a strong and bold statement about the event and gives it more substance to with hold the audience and general public.

Firstly above shows the branding and promotional material for the london fashion week. I really like this identity and design for the whole project. I think from the start off it presents a really aesthetic design and something that is bold and vibrant and stands out in any location. The design is very adaptable as you can see from the products, but its not just products, this has been applied to buildings, signage, windows and print material. This shows how a simple identity and concept can be spread across a massive product range, but ones that are much bigger than your ordinary print promotional products. Each product has the same information, identity and colour applied to it, which keeps a coherent aesthetic and brand running throughout everything, creating a range of products. 

Above shows the identity and promo material for a graduation show. Again I think the simple design as come through and really works well on print particularly, but because it is simple it can be applied to other products and be able to be projected as shown above. I think with this set, the design element that interested me was the gradient and colour selection, the use of purple blue and orange, throughout the products is very prominent, out of them all the blue is used as the main body copy as this works with best as a text colour, the purple and orange are brought through as accent colours, but ones which carry the identity of the show. I think applying the colour in certain ways and to certain elements throughout the material ties everything together and creates a visual aesthetic throughout all the products. This is something that I will definitely look at for my project. 

Playful is a Finnish design which I think is very obvious from the style of the design within the products. This identity is made up of lots of smaller sections of design / patterns which are brought together to create a full branding set. Throughout the products this can be applying singularly or as a group, which I think gives some playfulness to the products. even though the same design elements aren't used on every product, they all tie together because of the style of the design. The colours used are great complimentary colours and ones which stand out in all areas of the design and to what it has been applied to. Again the branding has been applied to more than just print product, more in the lines of buildings and signage, which shows how the identity can be adaptable and how it would actually be used for a real exhibition / event. 

So this example isn't much of a brand of a event, but the style of it really caught my eye. In terms of an exhibition, I think this is really interesting. The way in which all the artwork is displayed, creates an interesting viewing point both through the window and in the exhibition itself. I think as an exhibition this sort of creates is own brand, as all the artwork is displayed in the same unique way, but by bringing this together is creates an exhibition aesthetic that is of this particular exhibition and style. The use of the vinyl on the window is fun too. 

Helsinki design - With this branding I liked the use of the pattern within the identity and the build up of all the shapes and colours, to create this very interesting design within the products. With the design, it is applied to all the products, but has been made to fit each of the different formats, slightly adjusting the design and making it tailored for each particular product, but still keeping the design as its original state. This creates a strong brand image and one that is very identifiable. 

Barbican art gallery - barbican are always great at what they do. With this branding in particular I liked the interesting products and how they haven't stuck to A formats. There is alot of interactivity through the use of perforation and folds within the products, this creates a much more interesting set of products which the user will be more inclined to get personal with and interact with them. Even though a lot of the products do achieve this interactive element, on the ones which don't the identity has been kept in line and creates a strong visual aesthetic for the product. I like how the design has been spread from print to the walls and vice versa, mirroring the design throughout all the products does create this uniformed style and brand identity which works very well to bring a project together and show one identity as a whole. 

This branding interested me because even though it is one full branding set, there is quite a distinct difference in some of the elements of the design. This is created as a full branding piece and you can identify that, but I like how the external elements of the branding is simply taken from the colours used within the print element and just kept as the simple bold colour. This creates a strong statement on the outside of the building, but does tie it into the brand of the event / exhibition. 
This shows that not every product within a promo / brand project has to have every element of the design within it, as long as there is something which identifies back to the products you can see visually that it is linked in with that branding and still works as part of the product set. I think this could work well for external and digital products. 

Within my project I am creating a series of publications which are part of the product range of the full branding set, seeing this element of a branding project, linked into the ideas that I am having for my own. Even though this shows a publication you can see that there are other elements within the set and that they all link in. But also that all the publications link together by using the same branding across all three. I think taking on the idea as above for the publications I am creating and then expanding on this to create the product range and design that will spread across these is a great way to keep a consistent design across all the product range. 

Finally this project showed alot of wall and external branding, which again was interesting to me as it was moving away from print and shows how something can be made much bigger than what it needs to be. From the top image you can see the design within a printed form and below it, it shows how this has been applied onto an exhibition wall and signage. Bringing the same elements of the printed design to the wall displays, shows the consistent design between the two, but also shows how it is adaptable and even though they are both completely different in design and layout they are a coherent brand for the event.