This specimen explains the branding and puts it in a linear format / timeline. As the product is folded, the user will read the specimen and be presented with each individual element of the branding. This will be revealed page by page and show all the separate elements that are used throughout the printed products to create the design.
The specimen is designed to an A6 format, each page of the specimen displays a different element of the branding, with body copy alongside to explain what that element is / how it is involved within the branding. Once folded up it creates a small product, which explains the full Draff brand.