Sunday 20 April 2014

Brief 2 // Yoke // Promotion

Video Diaries
As part of the promotion for the exhibition, we put together some video diaries, these initially were predominately for us to evidence the time spent in the print room and to document the process of printing the artwork. But as we created them, we thought they would be a good tool for promotion and show the audience what we have been up to / how things were coming along for the exhibition opening night. As we were printing for two weeks, we did 2 videos, one at the end of each week. The videos documented the time that week spent in the print rooms and the showed the prints we had been doing along with other things to advertise the exhibition.

Week one:
www.vimeo.com/89241898

Week two:
www.vimeo.com/89784740

TV & Film Students
These were the two which we had put together ourselves for promotion, but as it came closer to the opening night, we were approached by two TV & Film students from Leeds Trinity. They asked us if they could make a feature film / interview on the opening night as part of their work for uni. As the exhibition is all about bringing creatives together, we were more than happy to let them do this and it was also something good for us to have afterwards too.

One the opening night, they came down with all their equipment, I didn't realise it was going to be so professional, they interviewed both me and Eve within the space and we were wired up with microphones and everything. Again it was great to have these involved in the opening night, it made it look more professional and we knew the final outcome of it would be good. It also brought more attention to the space whilst it was being conducted.






Local Leeds Blog / Magazine
We were also approached by a girl from a new magazine / online blog which is soon to be launched in Leeds, she wanted to conduct an interview with us which would be part of the new launch. This was just your standard interview, but again it was great to talk about the whole process of the project and the final exhibition that there on the night. Putting things out there just shows what uni students can achieve and hopefully it will inspire future students on the course to so something like this. 

Creative Review
The final bit of promotion and really the main thing that were hoping for throughout the whole time of doing the exhibition was that it would get blogged on an industry recognised blog. We really hoped this would happen, as we thought the project was worth it and was to the standard to be shown online within something like that. On the day we were setting up the exhibition, we were contacted by Creative Review, they wanted to write a piece about the exhibition and put it up on the blog that day! We were really happy with this and got straight onto providing images and information about the exhibition. An hour later and it was live on the blog, the best thing about it was that the article read really well and they had quoted us throughout it. We mentioned the college, leeds print festival and other local printers, to show that it is much more than just a student project. We were later contacted by them again, asking for us to provide them with photos of the opening night and they would feature the exhibition in the next iPad edition. Again we really couldn't believe it, it made me feel like we had created something which was of a really high standard - its hard to evaluate it because we were so close to the project and involved in it, to us it didn't seem that extraordinary because we knew what we had to produce for it and how we were going to do it, but getting things like this happen, just proves that the standard of the event and work must have been high and people were really impressed with what we had produced - the recognition for the exhibition was great. 

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