Thursday 17 April 2014

Brief 13 // Luke Beevers Photography // Final Stationery

From creating the set of logos, it made the stationery easier to create as there was a variation that I could work with to create the branded stationery. I decided on using the black solid logo as the main logo for the branding as this stands out the most and is more interesting as a logo for stationery, but I also wanted to use the initials on there own, within some parts of it.

Business card:


The business cards are a simple design, but apply all the branding elements to advertise the photographer as necessary. Keeping the cards black and white this fits in with the branding across all the stationery and media. 
When printed the business cards will be triplexed white card with black in the middle. This will add some value to the cards and make them that bit more special when handing them out, again it will also tie in with the rest of the branding. 


Letterhead:

Invoice:


The Letterhead and invoice and both complimentary from each other. From experimenting with different layouts on the letterhead, I finally came to the decision that this was the best answer for the design. This layout works across the two products and keeps this side of the branding consistent. 

Having the products laid out in this strict grid, makes them both really easy to follow, this is a necessity for a product such as these, so that the photographers clients can clearly see the breakdown in money and understand a simple letter. I have kept the photographers details separate and to the bottom on purpose - this is vital information, but shouldn't be seen with the main content of the product as this could confuse the client. Having the clients details to the left all grouped together segments the products up and clearly defines the different areas of the products to make it clear and precise with the delivery of the information. 

Compliment slip:


Finally the compliment slip is taken from the design of the letterhead and invoice. Keeping inline with the identity of those products, I have kept the logo and information to the left hand side, this works well for this product as it leaves alot of space for the photographer to write a personalised message. 

As the product is much smaller than the previous letterhead and invoice, I haven't included all the contact details, keeping it to a minimum, I have used the details from the business card, for this product in particular, this is enough as it will only be used when sending out sample images etc. 


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