Tuesday 29 April 2014

Brief 16 // Typocircle // Product Research

Within the product range that I am creating for the project, I have found some inspiration for certain products which can brought into the project and create an interesting and interactive set of promotional material for the event.

I think if I carry the design aesthetic throughout the products, but bring some craft and print elements into the products, it will create a high quality design and interesting set of products that show what could be achieved for an event out there.






The perforation element is mainly being brought into the invite envelope in the style shown above, but I am going to carry this method through into some of the other products such as tickets and posters. I think the idea of the user having to interact with a product to get into it, is something much more playful and interesting than a flat printed page. The user appreciates the craft and time taken to make the products and wants to look at it closer to get an idea / insight into the actual product and what is inside. 



An interesting tak on an envelope. I like the format of this product and the envelope itself is interesting, removing the idea of having to open it and pull out the object, does remove part of the interactive nature of an envelope, but this presents a much more design led approach and one that showcases the design and craftsmanship of the product rather than hiding it away. 


Even though this product is a calendar, I think the format of it is good, I like the rectangular nature of it and this is much more appealing to me than a standard A4. There has been more of a thought process and consideration to the design, as its not just something placed within an A4 or A3 format which anyone could achieve. 



The book cover is a great idea to achieve the idea of revealing within a product. Having the second cover, but at a smaller scale within the scale of the main object works well aesthetically and creates a more interesting design for the user. I think this could be interesting to experiment with within my own project.  






Going back to the idea of the rectangular format, these product work along that line with taking a step away from the standard A types and applying a design to something more interesting. I think this could work well as a programme or short product which involves a fair bit of body copy. The use of folds, perforation, cut outs and colour within these products are very strong and carry the product through into a new level which makes you appreciate and look closer at the design as you want to find out more about it. 


An idea for the envelope within the product range. As I am looking to create a high standard within the design and something along the luxurious / special edition, this fits in well with that aesthetic as well as being practical because it is a bubble bag, so protection is key. 



Publication formats which take on a different style / approach to create something different for the user. 

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