Brief 13 // Luke Beevers Photography // Logo Application

As part of the branding and to show the photographer how I envisaged the logo and signature mark to be used throughout his work, I have created some mock up on his own images to illustrate this. This is only for the purpose of showing how I think it should be used, but its down the photographer to apply it in the way in which he wishes.

Depending on the colours of the photographs, the logo should be used in either black or white. The black version of the logo should be applied at an opacity of 80%, this makes the logo work with the photo better and not as though it is just put onto it. 

The signature mark is to be used throughout all photographs, this should be placed in the bottom right corner, but depending on the image it can be changed to best fit. It can be used in either black or white, again with the opacity at 80%. 

For the photographer the majority of the time he will use the signature mark, as this is much smaller and has less detail so won't interfere with the photo itself. But on occasion the larger logo's could be used for self promotion or web headers etc.