The branding & promotion of the exhibition is going to be a vital design aspect of the brief as this is going to get creatives down to the exhibition, along with the branding setting the look and feel of the exhibition.
We both decided that we wanted the branding to be really well executed, the same for the promotional material as want to try and get professional creatives involved with the project too. We didn't want to create a brand that looked like 'students' it needs to be to a high standard so creatives will pay attention to it and hopefully get involved.
This is a selection of some of the branding I have looked at to inspire the branding of our exhibition. This wasn't the main focus for me as i was looking more at the promotion and format of the promotional material. We are both going to work on the branding together and create something which we are both happy with. This is vital within the collaboration.
This branding shown above shows how the design can be created across a range of material. The basic logo can be replicated and used in different ways depending on the format and context that it is used within.
A good example of this is this branding for an event:
As you can see the main logo has been created to start with which is quite simple but portrays what the exhibition is about. This logo has then been replicated across all the promotional material, but not only this the idea of the strips from the 'M' has been carried through to every product, but used in a variety of different ways. This has created an identity for the event and made it stand out with the contrast of the black and white design. With all the products having the same design concept and using the strips it brings it all together to create a massive range of promotional material, which isn't just print based; I think that is key to it all too.
Looking at the branding examples in the first instance and seeing how other events has pushed the concept and branding over the promotional material has made me see what needs to be done and that it is about the concept behind it all.
I think we can achieve this as we have a strong concept to our exhibition which with some good brainstorming we can create some original and strong promotional ideas.
Moving on to the promotional side of the exhibition. We want to create a really strong collection of promotional material, something that has a high finish to it and pulls the whole idea of the exhibition together into physical products. This is vital for us to reach out to the professional creatives and to get them involved.
Again looking into the promotion side of the exhibition was a main focus of mine. With alot of the work I like to do, i think about formats and different ways in which you can make things interactive and basically getting the audience involved in the product rather than them just throwing them to the side.
Looking at the promotional material in general, I have collected a range of imagery which I think is interesting and that could be brought into the promotion of our exhibition. As the theme of our exhibition is dialogue and the focus on the artwork is collaboration, I have looked at ideas around this.
I think the use of layers, shapes and blending modes within the design of promotional material will work well for what the message of our exhibition is. The above images show this in different ways. The use of type is quite evident within the majority of the examples, combining this and layers and shapes together could create a strong visual.
An example of exhibition promotional material that i found online was a Picasso exhibition created by Effektive design.
This isn't the sort of design and style that we want to create for our exhibition, but i think looking at this shows how to develop a range of promotional material that is coherent throughout the whole products. This creates a strong visual language for the exhibition and makes it very recognisable in whichever format or medium is chosen to advertise through. This is a good example that we should follow and take inspiration from for the way in which we create the range of promotional materials.
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