Brief 1 // imprint // Applying the pattern

Now the pattern has been created and the use for the printed stationary is going to be the mixed solid colour pattern I can apply this the printed stationary. I think the solid colour pattern is most appropriate for the stationary because it is going to be printed onto a white or off white stock, so this will make the pattern stand out and more merge into the stock colour itself - which could happen if the outlined version is used.

As the printed stationary has different options of where the pattern could be applied, I have tried out the different options to see which works the best.

Here the pattern has been applied within the column guidelines, sitting on the left hand side fills in some of the white space within the design and the pattern adds some much needed colour to the letterhead. 

Applying the pattern to the top right corner - again there was white space at the top of the letterhead which this could be applied, but now it is there it unbalances the design and takes away the impression that the logo had on the design. 

Finally adding the pattern the bottom corner of the design. This again makes the balance of the overall design not quite right. With this design it has information in the top left corner and now something in the bottom right corner, being opposite each other it doesn't balance out with the white space in the other two corners, you don't really know where to look first. 

The pattern needs to work across all the printed material, so after trying it out on the letterhead design the invoice was the next to experiment on. This would be more vital because there is more content within this design, so the pattern needs to add to the design without distracting from the information it is communicating. 

Pattern at the top, this doesn't work -  it takes the emphasis away from the logo and there looks to be too much of the pattern present at the top. 

Pattern down the side - compared to the letterhead design, the size of the pattern has had to be reduced because there is more information on this design - but it fits in well with the design as it is in keeping with the columns used to arrange the layout. This doesn't distract you from any of the information either. 

Pattern in the bottom corner - Again as there is more information on this design, the pattern has had to be reduced, but because o this there is hardly any of the pattern displayed on the design and therefore looks out of place. 

The pattern defiantly works best down the left side as this fits within the layout of the information on the page and is in keeping with the structure to the design too. I think this will be the way in which the pattern will be applied. 

Letterhead, invoice and compliment slip with the added brand pattern. 

The business cards wont have the pattern applied to them as there isn't enough room for this on the design. Plus i think adding this the design will distract the communication of the information to the user.