Monday, 21 October 2013

Brief 2 // Yoke // Naming

We have now decided on a concept/name for our print exhibition that allows us leeway on how far we can push it. However collaboratively we decided that our duo also needed a name, therefore we brainstormed some ideas for us to use as an umbrella.

Name generating
Collab8
Join
Legit
Mix
Combine
Blend
Fuse
Merge
Co Act
Unite
Interplay
Co-lab
Overlay
Meet
Junction
Match
Mask
Signature
Ensemble
Frame
Adapt
Neighbour
Cross
Repair
Duo
Yoke
Hatch
Cohabit
Coexist

Name choosing
We were torn between the names 'Match' and 'Yoke' because they are both short which will enable us to make a simple logo. They also play with the concept and theme of the exhibition.

Match
The concept of the exhibition it is match peoples artwork together.
It can also play with the idea of creating a 'spark' of ideas.

Definitions:
A person or thing that equals or resembles another in some respect.
A person or thing able to cope with another as an equal: to meet one's match.
A person or thing that is an exact counterpart of another.
A corresponding, suitably associated, or harmonious pair: The blue hat and green scarf were not a good match.

Yoke
The concept of the exhibition is to bring and join people together.
We work as a duo.

Definitions:
To put a yoke on; join or couple by means of a yoke.
To join, couple, link, or unite.
Obsolete . to bring into subjection or servitude.

Final Discussion
Finally we decided on calling ourselves 'Yoke.' It is quite unusual compared to the other ideas we had and the meaning behind the word relates back to the concept our exhibition.

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