initially I collected some colours together which I thought I could work from to try and get a brand colour palette. For each colour set I choose I tried it out on the logo and then set out to try it out on different background colours to see how the set of colours would work together. This helped me decide on the colours a lot easier.
The two colours here work well together to create the background and make a good gradient, but this wasn't the way I was thinking in taking the branding. On the logos the colours don't really work that well together, the blue stands out well but when used with the orange at the same time, they compete against each other and it doesn't balance out.
The black and yellow was a obvious colour option to choose, the black over the yellow background works well and stands out a lot, but using the logo in yellow or white ( on yellow ) doesn't work at all, also the yellow used on the logo itself just falls into the background colour and makes it ineligible. I need a colour scheme which works altogether in different aspects.
The yellow and grey combination works better together, again the yellow on the logo doesn't make it stand out that well, but yellow could be the accent colour and use the grey for the main logo colour - but then this is a bit boring and doesn't give the identity any sort of colour or personality because its just grey, which isn't what I want.
This colour set was my favourite when i was working on them. I like both the two colours working together and on there own. Again the yellow on the logo doesn't work on a white background, but the logo doesn't have to be in yellow, it would work better in the blue because it stands out much more and works on more coloured backgrounds. But the yellow does work on the blue background and white works with both colours too. This gives me a lot to work with, and a lot of combinations.
Green and yellow worked well together, the gradient looks great and works well with the white logo over the top. Again the yellow within the colour palette doesn't stand out that well and when used on its own doesn't really work with white. This would leave the green as the main colour which i'm not sure if i like enough.
These two colours are a great combination, they look good on there own as both as strong bold colours and work with white type well. Only when the the logo is used on its own it becomes a downfall as the two colours are quite close in colour range together and therefore it doesn't work that great, there needs to be a bigger difference in contrast between the two colours.
Yellow and red creates the best gradient out of all the colours options, even though this may not be the way to take the branding, it gives options. The red is bold on its own and the yellow contrasts this. Again as before the yellow cant be used on its own, but the red gives a bold statement so this would be the main colour. I like this combination of colour.
Using the orange and red together again produces the same problem as the blue and green, the colours are too close together and don't provide enough contrast between the two to make a big impact when used together. They work on white okay, but as soon as either colour is used against the other colour as a background they will just merge and not be legible.
Lastly this colour combination gives the most combinations out of them all, which is good. I have used three colours here, but in working with the colours it soon came apparent that three colours is too many as the branding of the company doesn't really work with three colours - there isnt enough elements for three colours. Out of the colours i think that the light blue and red or dark blue and red work best together. Both these combinations gives a good contrast between the two colours and they set each other off well. I think the dark blue and red it best, because when the light blue and red are used together the red takes over the blue as its a more vibrant colour. With the dark blue the vibrant red works with this. This would be another good combination to choose.
After looking through all the combinations the blue and yellow, red and yellow and the one above are the best combinations to choose between.
I have chosen to use the blue and yellow for the brand colour palette. I chose this combination because out of the three i thought that these two colours work best together, the yellow sits well with the blue, even though the yellow cant be used on its own, i think the blue is a good main colour and the yellow can be the accent colour. The blue is a bold colour and will stand out well, it can be used both with the yellow and white, so this gives a good variations between the two.
Below are some mock ups of the colours used in various different ways to show how they can be applied in different ways throughout the branding.
Brand colours, blue and yellow - also showing how the two colours can create a gradient.
Logo on gradient background, white type works well over coloured background and stands out.
Use of blue background with various colour options for how type and logo can work over the top of this.
White type and logo works best over the blue background as the bold background makes the white type stand out well.
Variations of logo on a white background - as seen using the logo in blue is the best options as this stands out the most, the yellow is very hard to see and becomes illegible.
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