Brief 1 // imprint // Pattern

As i spoke about in the research of this project, I wanted to create a pattern from the logo as this would make the brand be more colourful and lively. This pattern would be applied to the brand stationary and used through the brand guidelines. It will be a way to create a more interesting design approach and to liven up the designs.

The best part of the logo to take and create a pattern is the small triangle that makes up the illustration of the pencil within the logo. This will be used to make a isometric pattern, using the triangles as the basis of the pattern.

For the pattern to work within the brand the brand colours will have to be used, the blue and yellow compliment each other well, so using these two colours together in the pattern will work well, but they both can be used on their own to create a one colour pattern. I think experimenting with this will be the best way to get the best results. 

To start making the pattern, I used the triangle shape from the logo, making a line of the shapes together by flipping the triangles so they fit together. This was the basis of the pattern.

From the first line of the pattern above, I could create a grid which the pattern will follow to make sure that everything is aligned throughout. 

To start off the pattern, i used the first line above as the first line of the pattern, I deleted some of the triangles to get a pattern in the line, laying this over the grid I could then extend the pattern by adding more triangles to each line in the grid. This created the pattern below - 

As you can see every triangle is aligned to the grid and therefore each line of triangle shapes line up with each other. Having the gaps within the pattern make it more interesting and you can take certain sections of the pattern which are different every time. This pattern above is created using the blue accent colour in a solid fill. Now I have the pattern I can experiment with use colour within the pattern.

Pattern in solid fill with blue accent colour

Pattern outlined in blue accent

Pattern created with mix of solid and outlined shapes in blue accent

Pattern in solid fill with yellow accent colour

Pattern outlined in yellow accent

Pattern created with mix of solid and outlined shapes in yellow accent

Pattern in solid fill with both blue and yellow accents

Pattern outlined in both blue and yellow accents

pattern created by both solid and outlined shaped in blue and yellow accents

From creating the patterns and experimenting with the various colours options you can see that is is very adaptable to work with the brand. I think the most successful patterns are the ones which are solid colours, these patterns are more bold and the colours work together better in this situation. I think in terms of using the pattern within the brand stationery, the mixed coloured one should be used, as this shows the two brand colours working in unison, it will also add more colour to the stationery. 

Even though I have said that the solid colour patterns work best, I think the outlined versions can still be used. Here I have only experimented with the pattern on a white background, if you introduce a coloured background then the outlined versions will then become more apparent as they will stand out against a colour. 

Using these as an example, the outlined pattern now stands out and is useful within the design when a coloured background is present, the mixed colour outlined version couldn't be used when a brand colour is used as the background as one colour would merge with the background colour, but this could be used on a image based background. 

Possibly not the best image to use or best application of the pattern, but it shows that the mixed colour outlined pattern could be used when the background image is image based. 

A more interesting idea and application of the pattern is when you start to introduce blending modes on a image based background. 

When using the mixed solid colour pattern with a blending mode the image becomes more interesting as the colour from the pattern is used within the image. This could be another way in how the pattern can be used. 

From these simple experiments and variations of patterns that i have created you can see that this can be used and applied in many different ways throughout the brand. I think the creation of use of this pattern within the brand is vital to make it more interesting from an aesthetical approach.