Brief 1 // imprint // Naming

The naming of the brand is pretty important. I wanted a name that would be something that people would remember, something that is relatable and something that is different from existing publishing companies.

Names to be considered:
Imprint
Backlist
Manuscript
Impose
Indent

im·print
Meaning 1:
1. To produce (a mark or pattern) on a surface by pressure.
2. To produce a mark on (a surface) by pressure.
3. To impart a strong or vivid impression of: "We imprint our own ideas onto acts" (Ellen Goodman).
4. To fix firmly, as in the mind: He tried to imprint the number on his memory.
5. To modify (a gene) by chemical means.

Meaning 2:
1. a mark or impression produced by pressure, printing, or stamping
2. a characteristic mark or indication; stamp the imprint of great sadness on his face
3. (Communication Arts / Printing, Lithography & Bookbinding) the publisher's name and address, usually with the date of publication, in a book, pamphlet, etc.
4. (Communication Arts / Printing, Lithography & Bookbinding) the printer's name and address on any printed matter

in·dent
Meaning 1:
1. To set (the first line of a paragraph, for example) in from the margin.

2.a. To cut or tear (a document with two or more copies) along an irregular line so that the parts can later be matched for establishing authenticity.
b. To draw up (a document) in duplicate or triplicate.

3.a. To notch or serrate the edge of; make jagged.
b. To make notches, grooves, or holes in (wood, for example) for the purpose of mortising.
c. To fit or join together by or as if by mortising.


4. Chiefly British To order (goods) by purchase order or official requisition.

Meaning 2:
1. The act of indenting or the condition of being indented.
2. A blank space before the beginning of an indented line: a two-pica indent.
3. An indenture.
4. A U.S. certificate issued at the close of the American Revolution for interest due on the public debt.
5. Chiefly British An official requisition or purchase order for goods.

The two names which I was choosing between are listed above with there meanings. I think both of these names relate to the idea of publishing, writing or books/publications. Out of the two I prefer the name imprint, I think the word is better as a name for a company, the meanings fit in better with the company and it can work better to create a logo.