Brief 12 // 21st Whisky // Design based brands

After researching more into whisky brands and looking at brands which are more designed based, I have found some interesting ideas, which I believe are more along the lines of what I want to create for this brief.

Burr Scotch Whisky.

With a simple but bold aesthetic, this label design is very striking. The black label contrasts against the colour of the whisky and the shape of the bottle. The bespoke typeface, sets the tone of the product and the label as it is the strongest and largest element to the label design. Even though this product is very striking and seems very nice to the eye, theres not much concept or understanding of the product behind it. There is no reference to the whisky itself. 

Adnams whisky. 

This beautifully made packaging is very eye catching and the complementary colours within the packaging works wonders for the brand. With the use of gold foiling and very rich colours, this brand has a very high end quality feel and style to it. The photography of the products have been placed within context and add to the overall understanding of the product. The design itself is very minimal and there isn't alot to it, but the minimal look works for this packaging. I like the different elements of the design that have been brought together to create the aesthetic of this brand and the packaging. 

Drunken Sailor Whisky. 

Drunken sailor is very different to the others that I have looked at. This is very much based on illustration and has a different style to it all. The type and colour that has been used all compliment each other and create a very rounded and strong design for the label. I think this is very interesting compared to the above designs, even though some may think this is not as good, I believe it is better, it has more character and gives the product itself a better understanding of the product. It may not look at visual or eye catching because there is no bright vibrant colours, but I think it is better. On a shelf in a shop, this would stand out just as much because of the design and how the feel for it is very different to the normal. 

Even Better with Age.

Even better with age is a great idea for whisky. This is a small package which includes small miniatures of whisky, but the focus is on the design of the bottles and the labels. It looks great as a series of bottles and packaging, but the concept behind it is what you really see when looking a the product. 

The Gild.

The gild goes back to the idea of using block type as a style for the design. It is built up mainly of typography, which has a very solid grid and presence on the bottle. Gold has been used again, which against the colour of the bottle, it makes the packaging and product stand out. 

The packaging is another element which has been executed well. The packaging from the bottle has been transferred well to the new format and fits is perfect. The use of the gold foiling against the packaging once again makes it stand out, but also shows style and elegance. Embossing has also been used within the box design. These techniques make the product more luxurious, because it has been well designed and aesthetically looks really good and to a high standard.