The logo is quite simple and is made up from two elements that represent each idea behind the company. Even though the logo looks simple, it is interesting and engaging, but mainly is has a concept behind it and when you see each element and see what each represent the logo is very clear and precise and communicates the company.
This symbol relates to the surgery side of the company the symbol was created to represent defibrillators, as within the surgery defibrillators are used to bring someone back to life, just as this could relate to a tree surgeon bringing a tree to good health.
The leaf represents the tree surgery side of the company and relates to tress. Within the leaf, I have used the lines to represent veins and the main one through the middle represents the heart beat line on a heart monitor. These subtle characteristics all back up the concept and create a strong visual.
Bringing these two elements together along with the name of the company creates the logo. As a whole I think it has quite a scientific feel to it, but the leaf instantly relates it to wildlife and tree surgery. The plus sign refers to health care. So all together it creates a representation of caring for trees.
Showing how the elements of the logo all fit together to create the final logo.
Initially the logo was created in solid black. This will still be kept and be used as a monochrome logo.
The main logo will use this green as the main accent colour. The bright green makes it stand out in context and catches your eye on the page. The colour was chosen because it relates back to trees and the idea of wildlife.
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