Wednesday 11 December 2013

Brief 7 // Elmwood // Company Uniform

A company of this nature will have a company uniform, but not one like a suit. As the job is pretty rough, hands on and always on the move, the uniform needs to durable and moveable once in it. This causes more of a casual / builders aesthetics. 


The surgeons will need a high vis jacket when working in areas with restricted views or on the motorway / roads. The high vis jacket is your standard jacket with the just the logo printed onto it.

As I said above the job occupation won't really rely on any sort of corporate uniform as it is far from that, I have mocked up the branding on a jumper and t-shirt, which I think are suitable clothing for a company of this nature. 


Grey crew neck jumper. The logo is applied in the top right corner and acts as an emblem. 


The t-shit design above show how the branding can be applied to it, using a existing package, the branding can be applied to the project in the same way. 

The clothing is pretty standard and the design of them may not be that interesting of engaging but they are very bold and precise and communicate the idea of the logo. 

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