From looking at the research areas, in particular the ones which were a branding set, it is obvious that i need to create a range of products that work as a consistent designed set of product to promote the event and to work within the running of the event.
Products:
3x designer publications
Invites + envelope
Tickets
Posters - A5 & A3
Programme
Day Pass
Notebook
Website
Stamp
Seat tickets / thank you tickets / voucher
Event Promo Pack - designer publication / notebook / day pass / programme / poster / tote bag
These are the products in which I am going to create for the event, throughout these products there is going to be a mix of screen printed and digital printed products - I am going to use this selective as the products which are more limited edition / special will be screen printed. Also the appropriateness of applying the printing method to the product will come into play - e.g. tickets for the general public which will be bought online, wouldn't be screen printed as they would be mass produced and done on a budget, similar for the posters which would need a large quantity for the promotion of the event.
I think taking this approach to the products as though they will be created for an actual event will help me think about what should be applied to which products and how the cost / application comes into play when creating a brand for a mass production event. Also the factor of creating a brand which can work over digital print and screen print will be a factor to be put in place.
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