Focussing on the exterior element from the initial research in the general promotion post, these are some examples of promotional products which are applied within an exterior of a building, but they all are apart of a much wider branding set that includes print and web products. Looking at these, shows that scale really shouldn't be something that is a limitation as a design can be applied to any format and size.
I think on such an event as an exhibition / talks that is running for more than one day the use of exterior branding and applying a design to the building is a great idea. The building and the surrounding area of the event is a big part of the whole project, if you can bring the building into the branding of the event, then this will create a better advertising campaign as it will brand the building and surrounding area as the event. Scale is always something that is a shied away from, but really it is just applying the same design to something that is much larger. The use of doing this would make it more obvious where the event was taking place and finish the branding set off.
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