Brief 13 // Luke Beevers Photography // Application of Identity

Similar to the logo application, creating a document to illustrate the use of the identity within the branding is a great way to show the photographer what the products will look like and how the identity works within the different formats of the products. It also shows what the end result of it all should be when he is editing them to add the content.

Printed Stationery.

Digital Stationery.

Business Cards.

Letterhead.

Invoice.

Web Mock up.

Application of Identity document. 

Seeing each of the products separate but together in one place, shows how the identity fits together and works as a consistent set. The application of the identity across the products works well and fits each of the products, to create a consistent, simple and structured stationery set to show off the photographers new branding.