Thursday, 12 December 2013

Brief 7 // Elmwood // Wooden Stationery

As part of the stationery for the company I am going to create some limited edition business cards for high statue companies or regular clients that may use the company. These business cards are going to made out of wood. By laser cutting the design into the wood this can be achieved and work well for the type of company it is.

Along with the business card, I am going to create a clipboard out of wood, that again has the branding applied by laser cutting into the wood. This product is practical for the surgeons as they can use it when out on a job and filling out forms etc, but it also ties in with the branding for the company too.


Business card design for the laser cutter

Clipboard design for the laser cutter, the clipboard will be finished by using a large bulldog clip. 

Images showing the process of the products being cut and engraved in the laser cutter



Images of the final wooden products. 


The business cards have worked quite well, apart from the design being quite dirty and not the cleanest of finished because the laser cutter burnt the wood, but this in a way adds to the aesthetic and works with it being a tree surgeon as this isn't exactly the neatest and cleanest occupation.


Clipboard has worked well, the bulldog clip on the top fastens the papers to the board and makes it easier for the user to write on these sheets.  


The back of the clipboard has the logo engraved into it. This ties it in with the rest of the branding and creates a consistent design across all the products within the branding material. 



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