Now the logo has been designed and created I can start to apply it to different application to show it in context and how it would work across a range of printed material.
As the company is a tree surgeon and works around tree, bark and wood I liked the idea of using a wood texture within the branding. After finding this image of wood, I adjusted it slightly so it had more of a brown tone to it. This has become the reverse side for all the printed material. As you can see the logo has been centered within the page.
The letterhead has a simple three column system to it. The first column is the thin one on the left, this holds all the information about the company - logo, tag line, address, phone number, email address. To the right of this is the main content area, this is twice the size of the left column making a 1:2 column ratio for the grid of the design. Also along the bottom of the page the wood texture has been used again, this links back to the reverse side and adds a visual aid into the quite modernist laid out design of the letterhead.
Following on from this the invoice uses the same structure, but in the main content area is the invoice information. This holds information about the customer at the top and then breaks down the works that has been carried out and the cost of each part. The total is highlighted at the bottom, along with terms and conditions printed below the invoice total. Again the 1:2 ratio column grid has been used to maximise the space of the invoice, keeping all the company information together in one place and down one side all the time, makes it consistent but also separates that information form the rest of the information on the page.
The compliment slip also uses the wood texture on the reverse of it, with the logo placed in the centered.
The compliment slip takes the same information from the letterhead and the invoice, but it is laid out closer together as the compliment slip isn't as tall. The same idea for the layout and structure is still used and apply as you can see above.
Finally there is the business cards. These are both the horizontal and vertical versions of the cards. These business cards are the ones to be used everyday, there will be some special edition business cards which will be made from wood, these would be given to high statue companies.
These business cards again use the wood texture on the reverse side with the logo placed in the centre. The fronts of each card are slightly different but in essence are laid out in the same way. Both have the information aligned to the right hand side which is in the same format as the rest of printed material. With the horizontal card there is less height so the logo is placed to the left, on the vertical card it is placed above, this layout mimics that of the other printed stationery, hence why I think i works better as it is a consistent design throughout all the products.
To put the printed material into content, I have mocked the designs up onto some different products, so it is easier to see how these would work in real life and how the designs are adapted for each different format. I think these designs show a consistency across the full board, this makes the stationery look more professional and stand out. With the designs above I wasnt too sure on the small wood texture on the fronts of the design, but on these mock ups it works really well as it gives that part of the design a visual aid and makes it a little bit more interesting.
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