The concept of the information pack is firstly to inform the audience about various ways of saving energy within the home. This will be done through informative information and the use of simple but bold info graphic illustrations. These illustrations will run throughout all the products of the information pack and make it more engaging to read and to understand.
The information pack aims to get the audience hands on within the home and do simple things around the house to save energy and save themselves money in the long run.
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