Wednesday, 11 December 2013

Brief 7 // Elmwood // Van Livery

As a tree surgeon they would have to get around and go to various locations to care for the trees. In order to do this they would need some vans, so I have mocked up how the logo could be applied to the different vehicles to advertise whilst out on the roads. 


The small van would be used as a get around vehicle, the branding is applied in a simple way, but by having it laid out like this above, it makes it very clear to the people driving past what the company is and how to contact them. Within the application of the branding I have tried to use different elements from the shape and bodywork of the van to make it abit more appealing. 


The second van is the one which would be taken out to the job as you can this is more of a pick up and uses the cargo area at the back to collect the shredded tree branches and bark. This also has the shredder machine, which can be branded. Again the branding is applied is a simple way, but to maximise on the communication and advertising for potential driving customers.

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