Brief 7 // Elmwood // Branding the Boring

On Monday Chris Jackson from Elmwood, Leeds came into the studio to brief us on a brief the design studio were going to set us.

This brief was to brand the boring. It was a relatively short brief, which only lasts around 2-3 weeks. To brand the boring we were given a job each which we choose from an envelope. I choose a Tree Surgeon, on first reaction I was pleased with this as it had a lot of ideas around it and sparks off design ideas straight away.

For the brief we have to design:
- a logo / mark
- name
- applications
-

We were told to remember that we were branding the job / service and not the object / what it was.