Deciding on the packaging in which the front acts as the opening and open out to show the product front on. I felt this was the best way to do this, because it is different from the norm and makes it a little bit more interesting, once the front panel has been opened the bottle will be front facing and will be seen straight away. Lastly the small information booklet that will be included within the packaging will be inside a small pocket on the front panel door, when it is opened this will be presented to the reader.
From using the packaging that the empty whisky bottles I am using came in, I could use these as a net to work out the net I needed for the packaging.
4 panels at:
- width - 85mm
- height - 210mm
This will make a rectangular box for the whisky bottles. The design that will go on the packaging is created from the design elements within the labels and process illustration. Front and back panel will have information about the product, the two panels will have the process illustration.
Single Malt Whisky packaging
Blended Malt Whisky packaging
Cask Malt Whisky packaging.
As you can see from the packaging, each product has its own individually designed box. The information is all the same, but the colours are changed so that they are consistent throughout all the brand. I had to adapt the process illustration slightly to fit the format, it had to be spread apart a bit more so it fit the tall and thin profile of the packaging.
On a whole I think that the packaging works well and is directly related to the labels and the rest of the branding of the product. By keeping consistent colours, information and aesthetics across all the products, it makes a coherent product range and builds a strong brand. The aesthetics are simple but bold and show the concept behind the brand, which is all about the process of making the whisky.
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