Brief 2 // Yoke // Poster

As we have been spending alot of time down in the print room getting all the prints done for the exhibition, we decided to print the poster which we would use to advertise the exhibition.

This was an obvious choice to make as the whole exhibition is on print. To keep it inline with the exhibition further, we decided to do a two colour print, using similar colours to the prints we had been doing.

The poster was primarily to advertise the opening night, but also to advertise the whole exhibition and the running time of it all. Using the fonts and branding we created at the start of the project we designed a poster together.

The idea of the poster was to use the names of the people that submitted as the base layer, this was for two reasons, the first it shows how many people are involved and that its a wide spread of artists involved as there will be foreign names in and amongst it all and secondly by having peoples name on the poster they will look at it to try and find their own name. The top layer would be the information about the exhibition - this would include opening night details, a brief description of the exhibition, exhibition full running dates and where it is held.

I created a first draft of the poster:

Top and bottom layers of the poser

Layered poster.

We felt that when the two layers came together they didn't work that well together as when apart. The information on the top layer get lost with the names in the background and it feels all too much together. The poster needed more room within it for the eye to wander and look around, there isn't enough white space to allow for this. But this did give us a basis to design from, it just needed to bit a little bit more thought out with the placement of the two layers, especially for when they come together. 

Top and bottom layers

Layered poster

When it came to printing the design, we used GFSmith 270gsm Grey stock, which had left over from the invites we did at the start of the project. This stock was great for screen printing onto as the thickness was good for handling the amount of ink and not curling. We decided to use black as the base colour and overprint with a fluorescent orange. 

The result of the poster were:

We were happy with the result of the prints and the finished design looked great as a screen print. We have placed these posters around the college and left a couple down at Vernon Street print room also. Again this should hopefully get some more attention and get more people down to the opening night.