Brief 12 // 21st Whisky // Packaging Research

Now the bottle label design is complete, I need to focus on the packaging for the bottles. Each packaging is going to use the colours of each bottle, but the format of the packaging and design need to be considered to create the best possible result for the packaging.

Looking into some existing packaging from whisky brands, it has helped me think through the packaging and how it could work.

These are some examples of the type of packaging that I am looking at, I think having a simple box that opens in an interesting way, or folds down in an interesting way will be the best way forward. The design from the labels will come though the the box and I intend to use the process illustration heavily within the packaging, as this is the main visual element of the brand. 

The box itself will probably be a plain colour, this will work with the colours of the brand and each of the products.