After working on the initial label and getting an idea of how I was going to build up the design for the label, I looked at the size of the label on the bottle. I had already managed to get hold of 2 bottles which were an interesting shape.
For the label I had decided that I wanted it to one long rectangular label, that wraps around the majority of the bottle, leaving a gap at the back of the bottle. I feel that this again is changing the way that the whisky bottle is seen - making it more modern, but it also makes the product stand out more because the actual whisky will be seen as the majority of the bottle is open.
These images below show the final label size and a mock up of the label to show how it will look placed on the bottle. This label size is 65mm x 190mm.
Front view of the bottle. Even thought the label is one continuous sticker, the front of the label can only been seen at this view, so having it split down into three sections works well to display different elements of the label. This is the front of the label and displays the logo type.
Side View. On this side of the bottle label, it shows the process of making the whisky. Within the illustration of the process I am going to highlight the area in which makes the product differ within the process. Single Malt & Blended Malt - ingredients / malting, Cask malt - Maturation stage.
The opposite side displays a short description about the product, this uses a illustration which came from the identity of each product, instead of using the small icons, I am going to change it to this, so it stands out more and makes more sense. Also at the end of this section a barcode will be printed.
Close up of label & whisky bottle.
From the label, I looked at how a tag could be introduced into the bottle. This makes it more sophisticated and keeps it inline with many whisky products that are already out there.
Firstly I looked at using a bottle neck label, but this doesn't fit the aesthetic of the bottle and will make the packaging of the bottle very difficult. I think because of the size of the bottle and the bottle neck, the format of the label needs to be large, which doesn't work with the size of the bottle.
Next there was the option of using a bottle lid tab. This is a small label that is attached to the bottle lid and the bottle neck, it will break when the bottle is first open. Again I don't feel that this fits the aesthetic of the bottle of the branding. This format would be used on a product that is more of a high end luxurious brand.
Lastly I looked at using a bottle neck label which is on a string. I think that this is the best option. The way the label is built up, uses three layers, the top layer has the name of the brand or the symbol of that is associated with the whisky. The second layer is the colour of the label and product and the final layer has the name of the type of whisky the product is. With the format of the label being smaller, it sits nicely against the side of the bottle and will fit in well with the existing label, because it is the same type etc, and on a simple format.
A few more close ups of the label.
Along with the label above, I tested out various other sizes to get a better understanding of the size needed and which worked best with the size of the bottle.
60mm x 180mm
65mm x 180mm
60mm x 170mm
70mm x 180mm
80mm x 180mm
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