Brief 12 // 21st Whisky // Illustrations

So the final part to the labels is the small illustrated icons, these represent each of the products within the whisky range.

The range being:

- single malt
- blended malt
- cask malt

The best way for me to represent these is to do with the process - for the single and blended malt the ingredients are the best way to differentiate them.

For the single malt I have illustrated a single grain stem and the blended malt there are two, as for the blend two different types of grains are mixed within the malting process.

Single malt - single grain stem. For the illustration I have used barley to demonstrate. This is a simple illustration but it puts across the idea of a grain that is used within the whisky process. 

Blended malt. For the blended malt, simply using two of the illustrated grains, shows that two grains are used within the ingredients and are mixed within the malting process. 

For the cask malt whisky, the name simply tells you how it differs. A cask malt is not diluted and stored in casks for a number of years. So for this illustration I have used wooden casks. 

Adding colour

For the illustrations to fit in best with the labels, adding the relevant colour to each is essential. 

Single Malt

Blended Malt

Cask Malt

I think these illustrations work inline with the aesthetics of the labels and the whole branding. Even though they are pretty simple they illustrate the product and distinguish between each of the products within the range. These will be used within the description section on the bottles, so it will add to the description of each product, but also make that section more visual and not so text heavy.