Brief 12 // 21st Whisky // Information Leaflet

As the whole branding and concept behind the whisky brand and aesthetics is about the making of whisky and how each whisky type has differences in the making process. I thought including information about that within the packaging could be something interesting for the user of the product to read. It can also include more information about the brand and maybe be some sort of nice gift.

Along with this I didn't want to create just an ordinary A4/A5 booklet, plus this format wouldn't fit within the packaging, but it had to be something that would fit to an A size, so if it was a real company it would be cost efficient to produce these. Keeping these factors in mind, I started off with the A3 format and tried out different ways in which this could fold down to make something that could be used as a booklet and fit within the packaging.

In the end the format that worked was one in which the A3 was folded in half to make two A4's this was then folded again to make A5 and then folded again to make a tall and think profile. To open it out it reads like a book, which works well for the purpose, this did only take up one side of the sheet, so to make best use of the paper, on the reverse I will print the process poster and this will act as a nice gift to the user and advertise the brand further.

Again as each of the products are slightly different and they are each individually designed to a set of colours and icons etc, I kept inline with that for the design of these leaflets. One for each of the products that is specific to each one.

Single Malt Whisky. 

Cask Malt Whisky

Blended Malt Whisky

Close up of each section:

 

This acts as the front and back cover of the leaflet. For these two sections only I have used the solid block colour along the top and bottom, this identifies which product the leaflet is for and relates to the label of the packaging on the bottle. 

When the leaflet is first opened, the user will see this as a spread which is the equivalent of an A5. This displays information about Draff and the range of products. Then more specific about each individual product that the leaflet is for.  Using the Draff logo and icon for each product this makes these pages more interesting to read. 

The leaflet will then open again and show to show the process illustration, this takes up an A5 again. Each part of the process is numbered as in the page next to it, each step is described and wrote as to what happens within it. Like on the bottle label, the illustration is highlighted in the section of the process that makes it different to the others. 

The final page within the leaflet is the description of each of the steps of the making process. This outlines the main things that happen in each step and how they it all creates the final product. By having this information within the leaflet it will hopefully educate the readers and make them more interested in the product and brand.