For the packaging of the calendar I wanted to create something that worked on the idea of the calendar; using the colours of the year and the stock to create an interesting package.
Initially I was looking at creating a box that is often seen with a high end product, this would produce an elegant package that make the product look luxurious. The packaging for this would consistent of three parts, a base which the calendar sat in, a lid which slid over the calendar, but then a second part which folded around the calendar and would have the gradient I previously worked on printed onto it.
Ideas also circulating were including icons / illustrations of the seasons of the year, as this links into a calendar and the concept behind the calendar itself.
The net of the packaging works out like these below, which I have placed some graphics onto for the time being, this is so I could create a mock up and fit it around the calendar itself to see if it worked as a net.
Top lid - this section of the packaging has the majority of the design and information on it, this will be printed onto a plain light coloured stock to contrast that of the gradient section of the packaging.
The alternate version of the packaging, includes 2015 date to show that the calendar is for 2015.
The gradient section is basically a simple net, which folds around the calendar, as the top lid is slightly smaller this will leave a gradient around the bottom of the packaging linking into the concept and idea of the calendar.
Once i had designed these preliminary packaging designs, I printed a rough copy to see if the packaging fits together and how it looks with the information placed on it. This was to get a better perspective of the packaging.
These photos don't really show the packaging that well, as I have drawn over the original design to get a better design within the space. These do show that the packaging works together and will all fit together to form around the calendar.
Even though I was happy that the packaging worked and fit together, I wasn't happy with the actual thing, It wasn't working for me and I didn't feel it was the right format for the calendar.
I think the main thing that I wasn't sure with was the gradient, it links in with the idea of the calendar and works well with that, but the calendar itself shows a gradient through the use of different stock colours, hence it makes no sense to create a digital gradient to only show a small amount within the packaging.
I think as the brief states to showcase the paper range, the packaging needs to be more stripped back and involve the actual calendar to show the papers within it and therefore highlight the variety of papers and stock available within that range.
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Moving on from that idea, I started to look at the idea of having a wrap around, this would go from the front to back and wrap over the top of the calendar. With it only being a wrap the sides of the calendar will be visible and showcase the stock and the gradient that is made through the stock colours.
This shows the workings of the packaging, I had to back to measuring the calendar again, to make sure everything was accurate.
Taking elements from the initial idea above, I set them up properly and laid them out within the space and format available. The lines at the sides are scoring lines for where the wrap needs to fold.
Again the design of the packaging has taken influence from the calendar design to make it consistent throughout the whole project. The 2015 which will be placed on the top section of the calendar is going to be cut out, so the stock can be seen below, this will also show the gradient created by the stock.
Again once the design had been completed, I printed off a rough copy to test around the calendar to see how the design is placed within it and if it works with the calendar itself.
I was really happy with the outcome of this packaging, it works much better with the format of the calendar and I think it much more fun and engaging when you first see it, as the sides are missing it shows the content of the packaging.
I think this is better for the product and resolves the situation that I had before, it answers the brief in a better way and creates a product which is very intriguing from the outset. If this landed on my desk, I would love to open it and see what the colourful display was. Even though this packaging is much less than the previous idea, it still has the same aesthetical appearance of a high end brand and product.
From doing this mock up of the packaging, I can now print the proper packaging and the base, which is also shown on the photos above. For the proper packaging I am going to use a light grey thick stock. The light grey will be the best colour, as this won't distract from the calendar or the colour / gradient that is created from the stock used within the calendar. The vibrant and colourful product still stands out with a grey wrap around. The thick stock will make a sturdy packaging and keep the calendar all together in one product.
Images above are of the final packaging, these are just quick shots to show what the packaging is like and how the design works within it.
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