Brief 3 // Iconic Cities // Master page design

From using the idea of the airport tags to be the running aesthetic of the design throughout the guide I wanted to create a master page design that reflected this too. With this there was a lot of thought taken into the design, because I wanted the page to resemble that of the airport tag, but I didn't want it to be too overwhelming and take over the content of the page. Getting the balance right for this was essential, but I believe this design below has achieved this. 

Initial mock up of master page:

To start with i mocked up the master page to get an idea of the design and to make sure it would work throughout the travel guide. Here I created all the separate smaller components that make up the design. 

The design has small parts which have been taken from airport tickets, such as the black block colour with the diagonal lines, this is like the security band on a ticket. The square and lines in the top left, is a printing code which is printed on tickets. In airports every flight has its own code, as well every destination has its own 3 letter code, I have used these within the page numbering of the guide as seen in the bottom right corner. 

The example used here is AMS - 01 - 000, AMS - 01 - 001

The AMS relates to the destined city for this it was Amsterdam. The second two digit number relates to the order the cities are put within the guide, here Amsterdam is the first city in the guide. The last three digit number relates the page number within each city section. Each section will have 6 pages. 

I think all these separate elements reflect and relate directly to aesthetics taken from the original luggage and airport tags. When brought all together as shown above it gives that resemblance of a ticket, but still leaves a lot of room for the content of the page to placed in.  

Master page designs:

These are the 10 master spreads for each city section. They are all designed the same, except the smaller details of the city name and code have been changed on each spread. 

Type Specification

Along with the master pages being designed, I have looked at the typefaces to use throughout the guide. 

The headings will use a serif typeface; Georgia, this is a very simple but bold serif typeface. To contrast this I will Gesta a sans serif typeface for the body copy and sub headings. 

Lastly Bebas has been used within the design of the master and title pages to work with the aesthetic of the luggage and airport tags, these needed to be a bold and blocky typeface, so Bebas fitted well.