Monday 21 October 2013

Brief 2 // Yoke // Formats

In the research tasks, my main focus was to look into different formats for the promotional material. I feel that this is a strong area in my design skills and works well for me.

Within the promotional material we want to get the message of dialogue across to the audience, this should be evident within the design of the promotional material, but the format of it could translate this message even further.



I think some of these ideas shown above could relate to the theme of dialogue and help promote the event. The idea of using dialogue as a starting point and looking for ways to represent this through different products is interesting me. Dialogue is about the conversation between 2 or more people, I think looking at ways in which conversation can be started or formats which provide a more conversational style would work well for the products. Or the second idea is using layers, as we will be building up the layers of the artwork through screen printing.

Out of the examples above i like the idea of creating a package with the products, i think this would send the idea of receiving something in the post, much like receiving post and having a respond to something. This idea of package can be seen in a few of the examples and be taken in different ways, theres the idea of ripping the package open, having a perforated opening and combining multiple publications together, fastening them together with string or elastic bands to create a package like a pile of newspapers. These ideas i think relate back to the idea of dialogue and creating a conversation because of the objects you relate the way it is presented to.

Other examples show interesting ways in which a publication can be created for the user to interact with it more and make it more interesting for them to read. This gives the impression that the exhibition is going to be more than a standard do and perhaps have more expression in what its doing.

Theres formats such as newspapers and letters which again relate back to the idea of conversation and dialogue, I quite like the idea of letters, creating the information in forms of letters and posting them out to creatives - this really does answer the way in which you represent conversation. This could also link in the idea of conversational language. On one of the examples the envelopes are printed with different ways in greeting the receiver of the envelope, i think this could be an interesting angle to take.

Finally the miami design products are the ones I love the most. The design is taken across the full range of products, which are designed to an exceptional level and aren't just the standard formats which have been used.

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