Brief 12 // 21st Whisky // Brand Guidelines

Creating a brand specimen for the branding and identity, collates all the elements of the brand together in one place. With it all together in one product it makes it easier to undertand the brand and see the different elements that make up the identity.

For the brand specimen I have created it as a folded product, the reasoning for this is that as you unfold the product, more of the brand is revealed. The specimen is therefore displayed in a certain order so it runs in linear timeline to show how the brand is built up to create the final element.

The design of the brand guidelines is kept simple so that the elements of the brand can be seen and understood by reader. Setting out the identity elements in the document brings everything together and shows the make up of each individual element.